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Marketing Dive provides in-depth journalism covering the most impactful news shaping the marketing industry. We cover topics like social media, video marketing, mobile, data and analytics, technology, and more. In documents reviewed by The Wall Street Journal, the company said it sacrificed some personality in pursuit of "one-off tactics" and is now searching for culturally relevant solutions....
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Search Engine Journal is dedicated to producing the latest search news, the best guides and how-tos for the SEO and marketer community. Google provides guidance to SEOs and ecommerce site owners on best practices for providing the search engine with accurate information about products. Influencers are used more by businesses in their marketing efforts. Learn how to launch and scale your program...
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While nobody can predict what a post-coronavirus reality would look like, one thing is certain for marketers: digital channels are more important than ever. Online channels now play an increasingly crucial role, as people continue to self-isolate and spend more time online. In Italy, for...
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HubSpot offers a full platform of marketing, sales, customer service, and CRM software — plus the methodology, resources, and support — to help businesses grow better. Get started with free tools, and upgrade as you grow. HubSpot’s CRM platform has all the tools and integrations you need for...
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Since 2003, The Free Library has offered free, full-text versions of classic literary works from hundreds of celebrated authors, whose biographies, images, and famous quotations can also be found on the site. Recently, The Free Library has been expanded to include a massive collection of...
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MediaPost Publications is an on-line publishing resource for all advertising media professionals - TV, cable, radio, print, interactive, agencies, buyers, and reps - providing news, articles and commentary. Join the Center for Marketing & Media Research for exclusive in-depth access to selected studies from leading industry providers, the complete library of 'The MediaPost Cases' as well as...
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BMA is the world's premier community devoted exclusively to advancing the B-to-B marketing profession. We connect members with the kind of networking, knowledge, people and programs that make achieving their company objectives more efficient and effective. As a business marketer or communicator, your needs are distinct from those of the consumer marketing environment. Broad-brush marketing...
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MarketingProfs believes that learning changes lives. Our marketing training, courses, events, and free resources on topics like content marketing and email teach marketer. As your company and your customers slowly re-emerge from the pandemic, you're probably wondering what good customer experience (CX) will look like for the rest of 2021 and into next year. In this webinar, you'll get a clear...
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Insider Intelligence is the go-to source for industry professionals to get independent analysis based on vetted and transparently sourced data. Financial Services joins our Advertising, Tech, and Health coverage in applying the rigorous and renowned methodology of eMarketer to the prescriptive analysis of Business Insider Intelligence. Analyst Take: How Brands in Latin America Are Addressing...
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Creative Leadership Ideas: A behind-the-scenes look at how 9 companies run their marketing departments and agencies November 16, 2020 — On MarketingSherpa, we usually bring you a roundup of effective marketing ideas from concepts and campaigns. But in this article, we look at the ideas behind the ideas – the culture and practices that foster effective marketing itself. Read On ›. Discovering...
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Automotive News is the leading source of news about the global automotive industry. Car configurators have been a standard sales tool for automakers for some time now. Whether they’re customizing a new purchase in the dealership or testing out different looks online, customers expect to be able to explore different options before putting their money down. To fix Alfa Romeo, PSA veteran...
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