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MarketingProfs believes that learning changes lives. Our marketing how-to training courses, events, and free resources on topics like content marketing and email teach marketers the skills they need to plan and execute campaigns that deliver results. Twenty years ago, I was a professor at a major university in France, loving my life. Then, one day, I noticed a strange swishing noise in my head....
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EMarketer is the first place to look for data and research on digital for business professionals who need to be prepared for the work ahead. The philosophical reason within the company is to empower all individuals to get direct access to the information that’s relevant for their particular role. And there’s a practical reason, which is it’s just not feasible to try and funnel all information...
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Marketing Week is a leading UK magazine for marketing jobs, marketing news, opinion and information. Covering advertising, media, pr, online marketing & branding across all industries. Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs. We’ll...
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Outsourced inbound marketing blog content creation service. Click here to sign up for free! Our platform allows our clients to scale their content campaigns and have a birds eye view the entire time. Our entire system is built for scale and flexiblity – putting you in the drivers seat while our...
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Email Open Rates: 9-point checklist to get more opens for your email marketing by reducing perceived cost March 21, 2018 — Every decision you ask prospective customers to make has a perceived value to the customer as well as a perceived cost. This checklist will help you minimize the perceived...
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You're looking at a pure marketing machine here, known as a Super Power User. If a community member is rocking this shiny icon, they've been active on Inbound.org for eight weeks straight! That means they've been in the trenches, starting discussions, adding thoughtful insights, and helping the community know what's good with their upvotes. Words can't describe how much we love our Super Power...
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Search Engine Journal is dedicated to producing the latest search news, the best guides and how-tos for the SEO and marketer community. A new report shows that Google Chrome’s mobile article recommendations are now the fourth biggest driver of referral traffic. From backlinks to mobile-friendly websites, focusing on these top seven ranking factors will REALLY matter for SEO in 2018. Google’s...
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Buyers recoil when you go too deep, too fast. They resent it when you ask them to fill out a checklist of predetermined questions without taking a personal interest in each response. They feel manipulated when you fire back solutions before delving deeper into their feelings and problems. Shari Levitan offers 7 tips that will lead to better conversations with prospects. Landing your industry's...
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Paying with a smartphone is easier than ever. Innovative mobile payment apps are providing consumers with new ways to exchange money with peers, purchase products, use alternative currencies, manage expenditures,... Given how much more profitable returning customers are than first-time buyers, it’s amazing how many companies put so little effort into encouraging repeat sales. Consider imparting...
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Trade Show Marketing.com is the resource for trade show news, ideas, hot topics, resources, event marketers, trade show and convention vendors. Use the trade show and convention resource directory buyer's guide to find vendors on tradeshow marketing.com. …the trade show floor at your next convention or trade show. Utilize the information and resources available at Trade Show Marketing.com, the...
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BMA is the world's premier community devoted exclusively to advancing the B-to-B marketing profession. ANA Business Marketing members have access to complimentary webinars, remote learning programs for individuals or teams. Whether you’re taking a break at your desk or grabbing a conference room for a team lunch’n learn, these interactive programs bring the latest insights and trends to you....
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For years, the only way to ensure a top listing on TripAdvisor was to have great user reviews, and available rooms at competitive rates. That's changing as of today, as TripAdvisor officially launches Sponsored Placements. Read More. The Global Business Travel Association has launched a weekly podcast called The Business of Travel, which features industry experts and thought leaders exploring a...
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Error: Please enter a valid email address Error: Invalid email Error: Please enter your first name Error: Please enter your last name Error: Please enter a username Error: Please enter a password Error: Please confirm your password Error: Password and password confirmation do not match. Emotions are greater drivers of brand loyalty than rational factors such as price competitiveness or brand...
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Marketing Mixx is the collection of marketing articles on different branches of Marketing. The idea behind this blog to provide in-depth knowledge of marketing mix – Product, Price, Place and Promotion. Impact of Brand Image on Consumers Brand Preference.
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MediaPost Publications is an on-line publishing resource for all advertising media professionals - TV, cable, radio, print, interactive, agencies, buyers, and reps - providing news, articles and commentary. Rising mobile ecommerce and search drove a record $49.5 billion in digital ad revenue for first-half 2018 -- the highest amount ever spent on digital media in a first half by advertisers,...
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Are you a business owner looking for some help and advice? Do you plan to create your own business and are looking for an inspiration and advice? No matter who you are actually, you’ve come to the right place if you need advice on business and finance related matters. I’m Lawrence Ward and helping others success is the reason I created this blog. Don’t be shy and contact me directly if you...
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Automotive News is the leading source of news about the global automotive industry. The revamped 2020 Toyota Corolla sedan will hit the streets on a new platform and with a more powerful engine option and edgier design that gives off a more athletic look. The Corolla, consistently among the top-selling light vehicles in the U.S., faces persistent headwinds in a market shifting to light trucks....
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Marketing Today is a marketing magazine and blog covering marketing, digital marketing, social media, advertising and PR. Unprecedented access to information and new technologies have empowered consumers and business buyers with the ability to tune out marketing messages with ease. In most cases, when given the choice, they choose to skip these messages. Whether it's using Tivo to zap...
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