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5. While Ray-Ban was still a household name, the brand lost its dominance as more and more top designer labels entered the eyewear and sunwear market. People around the world understood the importance of a quality pair of sunglasses and wanted a designer look and label to go along with it. Designer eyewear became an affordable luxury and people wanted and still want to be a part of it. The...

There are a number of other things that set Olympic Eyewear wholesale sunglasses apart from the competition, though. For example, other wholesalers employ a strategy of buying large quantities of sunglasses from various factories and redistributing them to retailers. They do not invest significantly in branding, design, manufacturing, and quality control. Instead, their strategy looks a lot...