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“Your future depends on many things, but mostly on you.” ~ Frank Tyger If you find our thought pieces on brand strategy and brand management insightful and would like a deeper understanding for yourself, your marketing teams or leadership teams we can develop a tailored learning solution for you. Brand Education is a core competency of The Blake Project, the brand consultancy behind Branding...
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Sticky Branding is a strategic branding and business development consultancy. We help you develop brilliant strategies to market your business and grow your brand. Sticky Branding is your branding playbook. It provides ideas, stories and exercises to make your company stand out, attract customers, and grow into an incredible brand. Order Now. Sticky Branding is a strategic branding and business...
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Los Angeles, Orange County, San Diego corporate consulting, marketing and branding, including research and licensing. It must be believable brand story…It must connect with consumer…It has to be consistent in its message…It should present a unique promise…Is it relevant…Is it timely…Is it of...
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Branding blog articles on Branding, branding tips, Advertising and Marketing Strategies. Exclamation points are everywhere these days… in social media posts, on home pages, in emails, ad copy, and even in straight-forward product descriptions. “All natural! Gluten-free! GMO-free! Vegan!!!” I have...
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Brand Paradigm is a renowned brand strategy consulting firm that has helped build some of the world's most powerful brands. Our approach brings together branding, innovation, strategy and culture to drive meaningful business transformation and market leadership. Originally founded as Global Brand...
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Brand extension — or brand stretch — is a way for companies to enter new categories with existing brands. A key principle of brand extension is that brands are valuable assets that can and should be strategically and selectively extended. There are a number of reasons why an organization should consider brand extension, including 1) building the core brand franchise by extending its reach; 2)...
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Brand Strategy Group offers brand consulting services designed to optimize brand growth and build brand equity. We are professionals with extensive experience and knowledge in several core competencies: consumer behavior, marketing, advertising, market research, IT and emerging technologies. Our consulting services focus on strategic brand planning and brand performance measurement. About our...
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How do you calculate the value of a brand? This is the question that keeps CEOs up at night, or, at least, it should. No one argues the importance of measuring the effectiveness of your digital marketing activities, but brand value is so often overlooked in favor of email marketing, content development and other core marketing activities. CEOs may forget that brand equity is a critical part of...
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Let Connector Branding differentiate you from your competitors with a winning brand strategy. Contact us to discuss your project. Brands that succeed and thrive in today’s marketplace engage their audiences to create meaningful relationships. Connector Branding is a unique blend of strategy, creativity and implementation skills to help you build a successful brand. Don’t risk missing the...
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Drypen provides action-oriented intelligence for management professionals that's smart, useful, crisp and just a click away. FAIR & LOVELY Born: 1978 History: The fairness cream brand was developed by Hindustan Lever Ltd (now Hindustan Unilever Ltd) in 1975.The product was then marketed nationally in 1978 Status: According to industry estimates, Fair and Lovely holds 80% market share in the at...
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Tony works with an organization's leadership to craft strategic initiatives to develop vibrant cultures that support remarkable, durable brands. In addition to his creative and strategic expertise, he is the Chief Architect of CulturePulse, a proprietary Chromium mobile app that fosters employee engagement while providing real-time insight into the health of an organization's culture. He has...
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The Brand Strategy Conference is 3 days of interactive workshops and talks that will equip you with the tools and knowledge you need to stake your claim in the marketplace with a brand your customers will love. Build a power brand that can survive a dynamic marketplace, engage employees, and create brand loyalty. Register for the Brand Strategy Conference today! Take advantage of 3 days of...
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Garden are a cutting edge branding agency in London & Dubai helping with branding companies through bespoke brand strategy, consultancy, and packaging. Afriquia is Africa’s largest forecourt brand, with over 500 stations located across north Africa. Afriquia forecourts have used the wave in its canopy since the 80’s, and as such has become an iconic element to their brand, which was one of our...
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Liquid Agency creates compelling branded experiences across a wide range of touchpoints—experiences that people remember, respond to, and share. We help our clients launch new products, refresh existing brands, and foster cultures of innovation. And that’s just for. Does success destroy innovation? Mohan Nair explains Does success destroy innovation? Mohan Nair explains. Liquid’s Fender Guitar...
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In industrial settings, business owners need to make plenty of investments. The workers they hire, the facilities they purchase and set up for their operations, and the machinery and equipment to be used in processing and transporting their intended products are all considered investments and must therefore be selected with care. Low quality equipment, barely qualified employees, or facilities...
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Branding and Brand Strategy Explored (by Regine Wilber). … Quite literally actually! Returning from a trip to Germany, I came across this ‘freshness centre’ which left me chuckling. Toothbrushes and mints may go well together but slotted together with tampons and slip inlays seems somewhat inappropriate and perhaps a tad tasteless. I am not sure why, but since branding involves a lot of gut...
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Every successful brand begins with a simple promise. Our brand promise is to demystify, teach and support you from brand strategy to marketing execution. Every successful brand begins with a simple promise, including our company’s brand. Our brand promise is to demystify, teach and support you from brand strategy to marketing execution. Experience shows us that successful brands drive marketing...
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K2 Brand is a brand consulting firm focused solely on helping companies achieve success through effective brand strategies and brand management. Brand Focus. Global Outlook. K2 Brand is a consulting firm focused solely on helping companies achieve success through effective brand strategies and best-in-class brand management. At K2 Brand, we understand the unique opportunities and challenges...
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Brand Positioning Strategy includes resources, including definition, template, examples to learn about positioning. It’s critically important when developing a brand positioning strategy to deliver on all three positioning objectives at the same time. This is because brands that are highly relevant though not differentiation run the risk of being commoditized. Similarly, brand that are highly...
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Make in India is a big debate today. While Prime Minister Shri Narendra Modi thinks it is only way forward for India. But many experts have questioned this and stated lack of infrastructure and talent as reasons why this would just be impossible. Whenever a developing nation tries to do something that is albeit only the reserve of the elite nations, there are debates that are stroked by the...
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