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Corporations have realized for some time that celebrity endorsers can enhance advertisement credibility and liking as well as brand image, awareness, and purchase behavior. Celebrities have built-in images and followers, both powerful influencers to potential consumers. How a Smile Can Make a Difference: Enhancing the Persuasive Appeal of Celebrity EndorsersJasmina Ilicic (Monash University),...
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EMarketer is the first place to look for data and research on digital for business professionals who need to be prepared for the work ahead. The philosophical reason within the company is to empower all individuals to get direct access to the information that’s relevant for their particular role. And there’s a practical reason, which is it’s just not feasible to try and funnel all information...
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"ISBA has collaborated with ARC on many ground breaking research projects. Many have developed or even revolutionized thinking in areas such as agency remuneration, payment by results and relationship evaluation." ISBA "This is a well-researched, comprehensive and sensible study which should...
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G&R works with companies to apply proven advertising research solutions for understanding audiences and improving the effectiveness of their communications. Is an advertising research and consulting firm. We work with companies to apply proven communications research solutions for better...
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Email Open Rates: 9-point checklist to get more opens for your email marketing by reducing perceived cost March 21, 2018 — Every decision you ask prospective customers to make has a perceived value to the customer as well as a perceived cost. This checklist will help you minimize the perceived...
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$30 for Print (336 pages) KnowThis: Marketing Basics, 3rd Edition offers detailed coverage of essential marketing concepts and is ideal for the marketing novice, the marketing educator, the marketing professional and anyone else who needs to know about marketing. This book includes more than 60% new material not found on KnowThis.com. KnowThis: Marketing Basics, 3rd Edition is written by a...
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Uncover the latest marketing research and digital trends with data reports, guides, infographics, and articles from Think with Google. Sign up to receive your selected communications from Google Inc. and its affiliates. Your information will be used in accordance with Google's privacy policy. You may opt out at any time. Over the past two years, mobile searches for toothpaste surged. Explore...
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MediaPost Publications is an on-line publishing resource for all advertising media professionals - TV, cable, radio, print, interactive, agencies, buyers, and reps - providing news, articles and commentary. Subscribe to Research Intelligencer today to gain access to the daily newsletter, every article we publish, exclusive data, first-look research and daily insights from Joe Mandese, Editor in...
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Marketing Solutions helps small businesses achieve breakthrough growth. Our research-based approach is proven to accelerate revenue generation. First Heritage Bank “We’ve worked with many ad agencies and consultants, but Marketing Solutions is the first one that actually got us results. They are great to work with and always deliver as promised.” ~ Cris Simmons, DDS “Marketing Solutions has...
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Saurage Marketing Research is a full-service research firm for brand leaders, business-to-business marketers, energy companies, and healthcare organizations. Saurage Marketing Research is a full-service research firm. Our specialty is getting the crucial, actionable insights your business needs—while avoiding the fluff you don’t. It’s data, with direction, straight up. Illuminating and witty,...
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At B2B International, we’ve carried out more b2b research studies, in more languages, in more markets, than anyone. So, we have an unrivalled understanding of the questions to ask, the people to talk to, and the decisions that need to be taken. From our latest b2b market research white papers, to articles on our favourite b2b research topics, or simply what’s new at B2B International, this is...
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Communicus is a research based advertising consultancy that provides advertisers with insights to strengthen advertising effectiveness and build brands. With over four decades of advertising research experience, Communicus’ measurement system has evolved along with the shifts in the world of advertising. Yet our analytical focus remains on the objectives brands are under pressure to fulfill. As...
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GfK is the trusted source of relevant market and consumer information. More than 13,000 market research experts combine their passion with GfK’s data science experience. We don't have a crystal ball, either. But we love data and science and we understand how to connect the two. We care about attention to detail and accuracy. We are digital engineers who build world-class research, powered by...
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Content Marketing Institute (CMI): Our mission is to advance the practice of content marketing, through online education, print, and in-person events. Editor’s note: This post was co-written by Clare McDermott, Mantis Research co-founder and chief research officer. Keeping up with what’s new and exciting in social media can feel like a sprint. Just as you’ve mastered a new tactic or tool, one...
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O'Connell Group, leading market research and consumer insights recruiters, places top candidates into great career opportunities, nationwide. Led by former consumer packaged goods executives, O’Connell Group’s brand marketing recruiters and consumer insights recruiters tap into deep industry knowledge and extensive reach. We leverage our years of CPG experience to recruit top-tier candidates...
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You can watch every episode of our Quick Win Clinics that help real marketers discover easy marketing wins that are difficult to detect. Optimizing Tactics vs. Optimizing Strategy: How choosing the right approach can mean all the difference in your optimization efforts. This new MarketingExperiments site is in a soft beta launch phase. Please send us your feedback via our contact form. Brands...
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