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The main goal of our advertising research and reporting is to instill the confidence to make better decisions – driving greater revenue and improved client satisfaction. Our quantitative and qualitative advertising research is designed to help solve your most pressing business problems by frequently delivering actionable insights and helping implement tangible recommendations from our respected...
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We provide the latest evidence, expertise and guidance to make marketers more effective - search now on any marketing issue. With over 30 years of experience, we know what works and what doesn’t. We offer subscription and advisory services to help you make effective marketing decisions. Just like these customers. Brands need strategists – so how can the strategy world respond? Vicki Holgate •...
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"This sea change in how advertisers remunerate and work with their agencies seems to be, in large part, a reflection of the macro economy. But it is within the gift of clients and their agencies to mitigate at least some of the severity identified in our independent, empirical evidence. We hope...
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Harvey Research provides audience, advertising and content research to media companies that publish magazines, website, mobile apps, etc. Survey research. A publisher’s most important asset is its audience. Harvey’s Custom Research division specializes in providing independent, third-party...
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The 4A's provides proprietary access to the people, information, tools and training that advertising agencies need to become more successful. $8.3 Million Dividend to be Paid to 4A’s Workers’ Compensation Program Policyholders 2019 was another great year for the 4A’s Workers’ Compensation...
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Insider Intelligence is the go-to source for industry professionals to get independent analysis based on vetted and transparently sourced data. Financial Services joins our Advertising, Tech, and Health coverage in applying the rigorous and renowned methodology of eMarketer to the prescriptive analysis of Business Insider Intelligence. WPP will merge Grey and AKQA to streamline operations, the...
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Communicus is a research based advertising consultancy that provides advertisers with insights to strengthen advertising effectiveness and build brands. With over four decades of advertising research experience, Communicus’ measurement system has evolved along with the shifts in the world of advertising. Yet our analytical focus remains on the objectives brands are under pressure to fulfill. As...
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Subscription Marketing 4 mini case studies of recurring revenue products October 19, 2020 — In this article, we share mini case studies to give you ideas for improving your subscription efforts. Read on for examples from computer software, a newspaper, coffee subscription service, and telecommunications company. Read On ›. Clear Marketing Messages: 5 quick case studies where brands got results...
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Visionary Health Products Allison Myers, marketing manager for a small company in the dietary supplements market, cannot understand why product sales are not expanding despite the launch of the company’s first television advertising campaign. As she convenes a meeting with her marketing staff, Allison wonders if the ad was a mistake and whether it would have been wiser to spend the company’s...
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It was great working with B2B International. They were very knowledgeable, professional and responsive to our needs from the design of the survey to delivery of the information. This research has been a valuable input into generating good discussions and actions around transforming our current offerings to distributors. BP Castrol. In the business world, change is happening all around us,...
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GfK combines advanced data analytics with latest AI technology to provide actionable recommendations for key decisions that drive business effectiveness. For over 85 years, we have earned the trust of our clients around the world by solving critical business questions in their decision-making process around consumers, markets, brands and media. Our reliable data and insights, together with...
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Uncover the latest marketing research and digital trends with data reports, guides, infographics, and articles from Think with Google. Understand how mobile speed affects your bottom line, get advice from industry leaders, and learn how to build stronger mobile experiences. Dig into new consumer trends, explore YouTube ad effectiveness research, and learn how brands are innovating with online...
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MediaPost Publications is an on-line publishing resource for all advertising media professionals - TV, cable, radio, print, interactive, agencies, buyers, and reps - providing news, articles and commentary. Join the Center for Marketing & Media Research for exclusive in-depth access to selected studies from leading industry providers, the complete library of 'The MediaPost Cases' as well as...
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Saurage Marketing Research is a full-service research firm for brand leaders, business-to-business marketers, energy companies, and healthcare organizations. Saurage Marketing Research is a full-service research firm. Our specialty is getting the crucial, actionable insights your business needs—while avoiding the fluff you don’t. It’s data, with direction, straight up. Illuminating and witty,...
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O'Connell Group, leading market research and consumer insights recruiters, places top candidates into great career opportunities, nationwide. Led by former consumer packaged goods executives, O’Connell Group’s brand marketing recruiters and consumer insights recruiters tap into deep industry knowledge and extensive reach. We leverage our years of CPG experience to recruit top-tier candidates...
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Marketing Solutions helps small businesses achieve breakthrough growth. Our research-based approach is proven to accelerate revenue generation. First Heritage Bank “We’ve worked with many ad agencies and consultants, but Marketing Solutions is the first one that actually got us results. They are great to work with and always deliver as promised.” ~ Cris Simmons, DDS “Marketing Solutions has...
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Content Marketing Institute (CMI): Our mission is to advance the practice of content marketing, through online education, print, and in-person events. Three things to learn from this week’s examples: Suspenseful storytelling isn’t limited to Halloween. Consider how social media can help your SEO. And, you can teach your audience how to do what you do – and still stay in business. Here are those...
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How to Get Buy-in for Your Projects, Plans and Proposals From the First Pitch to Successful Completion (plus free template). Brands make promises all the time, and most of them ring empty and hollow on the ears of a prospect — even if the…. Discover a strategy that can put you ahead of your competitors by adding an incredible amount of value for your…. Use two case studies, a product tag, and...
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