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Ad Age is the leading global source of news, intelligence and conversation for marketing and media communities -- get all the breaking news, right now. Get the highlights of the most important daily news delivered to your inbox every weekday morning, combining Ad Age reporting with key developments from other sources, plus our ICYMI roundup of the week’s best every Saturday. 'Friends' is still...
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With disappointing revenues and stagnant user growth reported for its third-quarter, last month, Facebook executives aimed to focus investor attention on the company’s better-than-expected revenue and... People are increasingly turning to social media to voice comments about companies, and most people, especially younger generations, expect brands to respond quickly. B2B ratings and... Digital...
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OOH Media Locator Quickly determine OOH format options by market and media company. Search includes CBSA or DMA markets, OOH media category, and OOH media formats. Learn More. OOH Directory Use the directory to search OAAA member companies by name and location, and also by which OOH formats,...
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Advertising self-regulation is a service of the advertising industry and the Council of Better Business Bureaus. ASRC Digests feature short summaries of key cases in several industries or topic areas. To access the full text of decisions of the National Advertising Division (NAD), National...
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MediaPost Publications is an on-line publishing resource for all advertising media professionals - TV, cable, radio, print, interactive, agencies, buyers, and reps - providing news, articles and commentary. Rising mobile ecommerce and search drove a record $49.5 billion in digital ad revenue for...
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The 4A's provides proprietary access to the people, information, tools and training that advertising agencies need to become more successful. JPC Notice to Agency Authorizers & SAG-AFTRA Signatories + Production Planning Considerations The Joint Policy Committee has issued an important notice pertaining to the 2019 SAG-AFTRA commercials contract considerations. All 4A's creative, production,...
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New AIMM study finds women comprise bulk of marketing industry's workforce while ethnic diversity is poor. You can search our content library for case studies, research, industry insights, and more. Our best-in-class content, events, and training help members build stronger brands. We arm our members with the skills, tools, and resources to grow their careers. You can search our website for...
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EMarketer is the first place to look for data and research on digital for business professionals who need to be prepared for the work ahead. The philosophical reason within the company is to empower all individuals to get direct access to the information that’s relevant for their particular role. And there’s a practical reason, which is it’s just not feasible to try and funnel all information...
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We are the number 1 site for buying billboards, renting billboards, and advertising billboards available. We also have numerous outdoor media resources available. Are you looking to find the actual company behind the billboard so you can get your message on it? We help you get your message out and reveal the information you are looking for! Whether you are a billboard owner, a mobile...
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Marketing Week is a leading UK magazine for marketing jobs, marketing news, opinion and information. Covering advertising, media, pr, online marketing & branding across all industries. Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs. We’ll ask you just a few questions about what you do and where you work. The more we know about our...
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Mary Matalin Author, TV & Radio Host, Political Contributor, Mary Matalin is one of the most celebrated and popular conservative voices in America. As an author, television and radio host, and widely sought after political contributor, pundit and public speaker, she has become noted for her straightforward manner and insightful political repartee. Among her many roles and accomplishments, she...
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The 2013 FACTS about fast food nutrition and marketing to children and teens. In 2010, the first Fast Food FACTS report documented the nutrition quality and marketing of fast food to children and youth. Three years later - using the same methods as the first report - Fast Food FACTS 2013 reveals how the fast food nutrition and marketing landscape has changed. Explore the Fast Food FACTS website...
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NAI is a non-profit organization that is the leading self-regulatory association dedicated to responsible data collection and its use for digital advertising. Since 2000, we have been working with the leaders in online advertising to craft policies that help ensure responsible data collection and use practices. The result is the development of high standards that are practical and scalable to...
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As digital advertising methods proliferate and morph, companies funnel more money into television advertising to reach viewers who spend 22-36 hours watching TV every week Despite what the advertising industry rumblings might lead us to believe over the past few years citing the decline of television as we know it, television advertising is instead alive, well, and producing solid results. In a...
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Industrial Success is a creative business-to-business advertising design studio and full service advertising agency for high-tech industry, manufacturing, professional firms and professional services, computer software, publishing and construction industries. Is what makes someone else want to invest their time to understand and appreciate what you have to offer. Creative advertising is...
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Automotive Marketing. For news and trends about marketing in the automotive industry. For decades the shape of cars and bikes was influenced by the requirements set by fossil fuel engine technology. A petrol car requires cool air to reduce the engine heat. It triggered designers to create air intakes in the front of cars which became a vital tangible of the image of most brands. The fuel tank...
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MarketingProfs believes that learning changes lives. Our marketing how-to training courses, events, and free resources on topics like content marketing and email teach marketers the skills they need to plan and execute campaigns that deliver results. I had a lot of anxiety about taking my boys to Italy for seven weeks; I worried they'd reject anything unfamiliar. I hoped my boys would change....
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Error: Please enter a valid email address Error: Invalid email Error: Please enter your first name Error: Please enter your last name Error: Please enter a username Error: Please enter a password Error: Please confirm your password Error: Password and password confirmation do not match. Emotions are greater drivers of brand loyalty than rational factors such as price competitiveness or brand...
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