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Join the Campaign community and read about brand campaigns, key moves in ad agencies and the latest thinking from international creative thought leaders. Every week, we ask industry insiders across all job levels and titles to share personal stories about equality, diversity and inclusion in adland. We know we're not there yet, but we want to document the highs and lows as the industry slowly...
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Best Facebook Ads Agency focused on ROI and Performance. Capitalize on all Facebook marketing opportunities for your business. #1 Facebook Ads Agency. Overall, Facebook Ad impressions increased by 37% in 2019. What does the Facebook Ads funnel look like? To give you an idea of what this would look like, I’ll provide a simple example: Campaign 1: Top of the funnel (TOF) Campaign 2: Middle of the...
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Campaign Asia reports on an emerging media and has grown to be the authoritative voice of the media, marketing and advertising community in the asia pacific region. Xaxis is the Outcome Media Company. We combine unique brand-safe media access, unrivalled programmatic expertise, and 360-degree...
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Showcase and discover the best work from the creative industry in our largest global advertising agency directory and creative Gallery. For 20 years, AdForum has bridged the gap between marketers and advertising agencies - allowing the world to research, review, and connect with one another on a...
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As I mentioned in another post, barcodes are frequently used in Japanese marketing and advertising campaigns. In fact, they appear so much that most cell phones in Japan are equipped with a barcode reader that scans a barcode and sends the viewer to a special website regarding the product or...
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In this month’s edition of the Marketing Week Explores podcast, hosted by reporter Molly Fleming, acting features editor Charlotte Rogers and features writer Matt Barker discuss how B2B marketers are winning the battle for hearts and minds. They are joined by George Schmidt, vice-president of marketing at B2B fintech brand Tide, who shares his thoughts on the importance of emotion in business...
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DirectMail.com, integrating direct mail, digital, email, social media, to meet our clients most sophisticated marketing needs. Call us Today! DirectMail.com is an industry leader providing Intelligent Marketing Solutions to the nation's leading brands, fundraisers, membership organizations and midmarket enterprises. We give organizations Insight & Analytics that turn their raw numbers into...
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TV Advertising from TVAM. We can help you plan and book your TV advertising media. Target specific audiences with your brand through regional focus and strategic channel selection. The Payback Study by PricewaterhouseCoopers (PwC) aimed to uncover the payback of TV expenditure. Carried out over ten years on 700 brands in seven different market sectors, it found that TV delivers the highest...
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Have you seen the latest trends? Did You Know that watching videos online is up 90% from 2012 'til now? ... Also, research is suggesting that by 2016 up to 70% of all online sales will be the result of some type of video. That brings up a very good question for all businesses. Does your business have professional yet affordable videos? Are they being promoted on your behalf? You can now! Take...
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We work with education clients around the world to help them spend their marketing money wisely in the right places at the right times so that they achieve their goals – whether they are to raise awareness, recruit more domestic or international students or simply to reduce their current marketing outlay. We provide bespoke marketing and advertising services along with the benefit of our 25...
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Donald Trump: Our movement is about replacing a failed and corrupt political establishment with a new government controlled by you, the American people. The establishment has trillions of dollars at stake in this election. For those who control the levers of power in Washington and for the global special interests, they partner with these people that don't have your good in mind. The political...
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Advertising agencies, and an Article on advertising media by Hairong Li, of Michigan State University. Media planners often define the communication goals of a media plan using the three interrelated concepts of reach, gross rating points, and frequency. Media planners use reach to set their objective for the total number of people exposed to the media plan. Reach is one of the most important...
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Drive business with email marketing and automation. Gain loyal customers using powerful personalization, ecommerce, and customer journey tools. €œWe've been using Campaign Monitor for a variety of email needs, beyond just traditional email marketing and newsletters, like using automation to nudge people who haven't completed their profiles in the Girlboss professional network. Overall, we've...
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Get the highlights of the most important daily news delivered to your inbox every weekday morning, combining Ad Age reporting with key developments from other sources, plus our ICYMI roundup of the week’s best every Saturday. By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time. Are you a print...
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